P007 → Quest Diagnostics
Gold: Integrated Campaign of the Year — AdAge Healthcare Awards
Lab results, come get your lab results. R/GA helped Quest Diagnostics launch their new direct-to-consumer business. The work—which dropped across all US markets—has noticeably more spunk and innuendo than your average pharma campaign.
Dynamic Digital Placements
NY + LA 2 OOH Billboards
Subway Car DOOH
Traffic-Related OOH Billboards
ECD—John Berman
GCD—Ryan Adair
CD—Chris Parker
ACD— Artiana Wynder, Julian Soto