Spec → Catalog of Controversy
Vanity Fair asked for a way to drive younger readers to their archive of content...
Catalog of Controversy: An interactive, PR-proof microsite made for the way Gen-Z loves to consume celebrity coverage. Untangle a web of celebrity connections to keep all the stars accountable.
A way for VF to sidestep cheap gossip and lip-service features, drive readers to old stories, AND still find themselves at the center of every breaking cultural convo...
MICROSITE
Search for a celeb, then build connections by toggling the web’s four easy filters on or off for each new face.
As your web grows, explore with a conscience. Get lost in all the twists and turns of celebrity connections.
Once you click on a celeb face, scroll below to see their complete timeline, which links to past full articles—giving you access to past and present VF coverage.
MORE SITE FEATURES
The VF Editiorial Team, armed with AI data from trending content algorithms, keeps track of the top celebs under fire. The weekly charts feed back to the “web”, so it can be constantly filled with fresh faces.
DIGITAL BILLBOARDS + SOCIAL ADS
Feature voting buttons, letting you define pop culture in real time.
AD: Zeena Jarrar