Spec → Be Loud About It
Orville needed a bolder, louder brand vision.But how do you refresh a snack that’s tasted and looked the same since it was invented?
...Put your other senses to work. Nothing defines popcorn more than the sound.
Insight: Orville popcorn is specially grown and packaged to pop more pieces.
Idea: Be Loud About It
Soundbites: Music Creator Collabs + Contest
Partner with famous producers to release original tracks.
Landing Page Spotify Launch
Plastic wrapper crinkles. Microwave buttons. Kernel crunching.
The sounds of popcorn prep get turned into a pack of samples.
Producers use them. Then the world gets in on it.
Example tracks
made exclusively from samples of my home microwave and a fresh bag of Orville.
Producer—Josh Thomas
Did you know there’s over an hour of iconic rap songs that name-drop Orville? Now you will.
Brand-name producers become brand ambassadors.
Other explorations: noise-related OOH